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Phil Schiller: App Store is more democratic than traditional retail, Passbook...

In a recent story about growing concerns among app developers who want better ways to promote their apps in the App Store, The Wall Street Journal published quotes from an interview with Apple’s Vice...

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Newly discovered Cirrus chip in iPhone 5 could explain enhanced audio features

iphone5 #teardown update - Cirrus has two audio chips on the board - Also TSC die added chipworks.com/blog/recenttea…— Gary Tomkins (@ChipworksGary) September 28, 2012 When Apple introduced the iPhone...

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Apple SVP Phil Schiller on iPod Touch ambient light sensor omission: It is...

GigaOm found yesterday that the new fifth-generation iPod touch is without a light sensor, prohibiting the device from auto-setting the brightness. Raghid Harake, a curious customer turned concerned,...

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Fix dings/dents/scratches on your iPhone 5 with this $99 original rear panel...

One of the biggest controversies surrounding the launch of the iPhone 5 has been the light scratching and chipping that some users have reported witnessing on the device’s coated aluminium backside....

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Apple unveils 13-inch MacBook Pro with Retina display starting at $1,699,...

We had many of the details for the 13.3-inch Retina MacBook Pro ahead of today’s unveiling, but Apple Senior Vice President of Worldwide Marketing Philip Schiller just confirmed the device’s specs and...

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Apple unveils new, slimmer iMac: 21.5-inch and 27-inch models

Apple Senior Vice President of Worldwide Marketing Philip Schiller is now live on stage at the company’s special media event in California, and he just showcased a refreshed, slimmer, and sleeker...

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Apple announces ‘fourth-generation iPad’, starting at $499

Apple has refreshed its third-generation iPad line today, as expected, with a semi-minor upgrade that includes a new Lightning connector, but the company also included some upgraded internals in what...

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Apple debuts iPad mini: 7.9-inch, 7.2mm thick, 10-hour battery life, starting...

Apple Senior Vice President of Worldwide Marketing Philip Schiller is now live on stage at the company’s special media event in California, and he just unveiled the new iPad mini. “The iPad mini is...

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As expected new iMac lineup sees delays, shipping in November and December

Apple just finished unveiling its all-new iMac design that we previously unveiled leading up to the event. We told you at the time that Apple is shipping two refreshed models of its 21-inch and...

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Apple SVP Phil Schiller talks ‘thinnovation’ on Mac lineup, Optical media,...

Apple Senior Vice President of Worldwide Marketing Phil Schiller, who was on stage for the majority of Apple’s Mac announcements earlier this week, sat down with TIME following the event to talk Macs....

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We’ve got the internal docs that Apple employees use to explain iCloud and iOS 5

Last week, we detailed the internal docs Apple uses to tell its employees how to sell the iPhone 4S, the new iPods and the new Cards app. Today a tipster added to the trove two more internal docs....

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Early iPhone 4S gets delivered to Germany, parts shown in Italy

Ah, to be European with an overzealous package fulfillment service (DHL). Deliveries have already started including one of many Macerkopf readers: Update: In an email, iPhone Italia said they...

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Apple announces sales of four million iPhone 4S units, more than double the...

Apple announced sales of four million iPhone 4S units in the three days after its launch on October 14. In addition, the company said, more than 25 million customers have already upgraded to the new...

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See if you can guess (by smile) which of these Apple Execs just got a $60...

A few Apple execs have been departing over the past few weeks which might lead some to believe that Apple could have a talent retention problem in the wake of the recent leadership transition. Perhaps...

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Apple: App Store has over half a million apps, Mac App Store passes 100...

Apple just issued a press release announcing that its App Store mobile bazaar now carries over half a million apps for the iPhone, iPod touch and iPad. Additionally, customers have downloaded apps...

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LA Unified School District will give each of its 640,000 students iPads by...

Previously, we covered Apple’s announcement that it had won a large contract to supply iPads to LA Unified School District. The program will equip students across the nation’s second biggest school...

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Apple CEO Tim Cook joins Twitter, waxes on visiting Apple Stores today

Visited Retail Stores in Palo Alto today. Seeing so many happy customers reminds us of why we do what we do.— Tim Cook (@tim_cook) September 20, 2013 Other Apple executives have been on Twitter for a...

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Phil Schiller tweets links to iPhone 5s photos in National Geographic

Apple’s Senior VP of worldwide marketing Phil Schiller tweeted a link to a National Geographic feature in which photographer Jim Richardson used his iPhone 5s for a photo feature on Scotland in the...

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Apple execs say iOS and OS X won’t merge, and 10.10 will prove that

Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the...

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Top Apple execs each awarded 35,000 shares, worth up to $19M at today’s price

An SEC filing reveals that six of Apple’s top execs were each awarded 35,000 Restricted Stock Units (shares that cannot be immediately traded), with a current value of more than $19M. Of this, $12M is...

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